CORPORATE SOCIAL RESPONSIBILITY

As a rich expression of meanings and uses, the work reveals Corporate Social Responsibility. The text presents, under ballast bibliographic review logical-inductive method, historical sequence meaning term culminates in exposition conceptual model management that combines economic social aspects, with respect for human rights, has environment as an imperative responsibility. It exposes eventual emergence step binding international document, order to avoid gravitating reputational label can be coined blue, green or other washings. first result research is companies today do not fulfill their function merely by generating profits, that, second result, it necessary corporate derives its license create wealth pursue policies practices promote sustainable development society. In conclusion, should noted concepts attributed Responsibility are incomplete duo variation over time parameters still only ethical, since they lack other, legal, must comply with.